How to enable and optimise Smart Pricing

Your guide to Smart Pricing

Smart Pricing is a dynamic, data-driven pricing engine that automatically sets personalised, up-to-date nightly rates for your property for the next 365 days. It analyses live market conditions and adjusts your prices to help you stay competitive and attract more bookings — potentially increasing your revenue by up to 60%.

This guide explains how Smart Pricing works, how to enable it, and how to manage your prices effectively.

How Smart Pricing works

Once enabled, Smart Pricing analyses a range of live market data to determine the optimal nightly rate for your property. Prices adjust automatically every 24–48 hours based on local and seasonal demand.

Smart Pricing considers factors such as:

• Local events (concerts, sporting events, festivals, conferences)

• Bank and school holidays

• Day of the week and seasonality

• Availability of hotels and short-term rentals nearby

• Competitor pricing and occupancy

• Lead time (how far in advance a night is available)

Your property will always have pricing for the next 365 days. Over 99% of bookings occur within this period, so this coverage ensures your listing remains bookable year-round.

Please note this is still a nightly price per accommodation, not a charge per guest. Smart Pricing works with your nightly rate—it is not occupancy-based, and there is no option to charge extra for additional guests.

Setting your base and minimum price

When enabling Smart Pricing, you’ll be asked to set two key values:

Base price – This is your “sweet spot” rate — the average nightly rate you expect for a typical booked night. 

Smart Pricing uses this as an anchor, then adjusts prices up or down depending on:

• Seasonal demand
• Local events
• Competitor activity
• Day-of-week patterns

Minimum price – This is the lowest rate you’re willing to accept.

It should cover your fixed and variable costs (mortgage, utilities, cleaning, etc.) plus a small profit margin. If your minimum price is too high, your calendar may show the same rate for all dates, which can make your listing less competitive.

Tip: If all or most dates appear at your minimum rate, try lowering it to allow Smart Pricing to generate more competitive prices.

How to enable Smart Pricing

Smart Pricing is set as the default pricing option when you add a property. This gives your listing the best possible setup to boost bookings. You can turn it off at any time (see how below).

• To enable it manually: select the property in the mobile app or web page, then navigate to Pricing and Discounts. Click Turn On Smart Pricing at the top of the pricing page.

• Once you click to enable Smart Pricing, you’ll need to set two key values: your base price (the nightly rate you expect for a booked night) and your minimum price (the lowest rate you’re willing to accept). 

• Use the plus or minus buttons to adjust the number of nights a guest can stay, then click Next.

• If there are days when you cannot host guests, deselect those dates, then click Next.

• Use the plus or minus buttons to set the discounts for 7-night or 28-night stays. Then click Publish Prices to activate Smart Pricing for your listing. These settings will apply for the next 12 months under Smart Pricing.

How to view and adjust your prices

• To view your nightly pricing, head to the Calendar section in the mobile app or web page. Once Smart Pricing is enabled, select your property from the drop‑down menu to see the rates for each night. 

• If you want to override Smart Pricing for certain dates (for example, Christmas or a local event): select the dates you want to update, then switch the toggle from Smart price to Custom price (on mobile, tap the nightly rate in the pop-up menu). 
• Enter your preferred nightly rate — this will replace the Smart Pricing rate for those dates.  

• You can switch back to Smart Pricing at any time by toggling Smart Price on again, or tapping Switch back to Smart Pricing in the mobile app.

Editing default values

• You can update your minimum price, check‑in days, minimum stay or longer‑stay discounts at any time by going to the Pricing and discounts section of your account, selecting the field you wish to change and then clicking Save changes.

Please note: once Smart Pricing is enabled it applies a single set of default values across your 365‑day calendar. You can’t set different defaults for specific periods, although you can always manually edit prices for individual nights if needed.

Disabling Smart Pricing

• You can disable Smart Pricing at any time from the Pricing and discounts section of your account. Simply toggle Smart Pricing off at the top of the page (or, in the mobile app, scroll to the bottom and select Turn off Smart Pricing).

• Once turned off, any manual pricing periods you previously created will be restored automatically.

If Smart Pricing isn't available

In areas where Smart Pricing isn’t currently available, you can use our Pricing Generator Tool, which creates recommended rates for the next 24 months. This can be a useful alternative while Smart Pricing support expands.

Best practices for success

• Review your minimum price regularly — if most dates show your minimum rate, lower it slightly to stay competitive.
• Avoid setting your minimum too close to your base price, as this limits flexibility.
• Check your calendar periodically to ensure your rates reflect current demand.
• Combine Smart Pricing with seasonal availability and special promotions to maximise occupancy.

FAQ

How often does Smart Pricing update?

Every 24–48 hours based on live market data.

Can I set pricing for more than 365 days?

No — Smart Pricing covers the next 12 months automatically. Over 99% of bookings are made within that timeframe.

What happens if I disable Smart Pricing?

Your previously saved manual pricing periods will automatically be restored.

What if my prices seem too high or too low?

Review your base and minimum prices. If your minimum is too high, Smart Pricing can’t adjust downwards. If your prices seem too low, consider raising your base price slightly.

Can I still offer weekly or monthly discounts?

Yes — you can apply 7- and 28-night discounts in the same section as Smart Pricing settings.

How does the pricing model work in terms of guest numbers and occupancy?

Our system uses nightly pricing per accommodation, not occupancy-based pricing. This means that pricing is set for each night, regardless of how many guests stay. We do not offer (or support) extra charges based on the number of guests, and there is no option to charge for extra guests.