Don't use a generic title like 'Lovely holiday home' or 'Amazing vacation rental.' Titles like these don't convey any information about your property that helps sell it to potential guests. Instead, be as descriptive and specific as you can. Specify the type of property e.g. lodge, cottage, cabin or apartment and use the remaining space to highlight the property's best selling points. Stay away from abstract adjectives that don't actually describe the property.  

Many homeowners, especially property managers, are tempted to use a headline like Montbleu Suites 4 @ Lost Woods or Bob’s Cabin. Doing this is confusing and makes it difficult for potential guests to easily understand the unique selling points of your property. Above all, remember who you are writing for - although naming your properties in this way might make your life easier, it means nothing to potential guests, and can detract from your property.

Instead, use a formula like this

Adjective + Number of Bedrooms + House Type (House/Apartment/Narrowboat) + Special Feature (Onsite Parking/Fireplace/Sky TV/etc.) + Another Special Feature

So, you get something like these:

When selecting special features, think about what makes your property unique. Do you live in a city with parking issues, but offers free parking? Do guests have access to a private hot tub or sauna? Does your bathroom include a jacuzzi bath or rain shower?

If you have any of the following remember to include them in the title:

Your listing headline should contain no more than 50 characters. Listings with longer titles are prioritised in search results on sites like Airbnb, so use all the available space you can. Remember to highlight the best features of your property to encourage guests to click on your listing.

Having lots of abbreviations in your property headline might help you save on space, but they can be confusing for guests, and potentially put them off from booking your property. While simple abbreviations like 2-bed (two bedrooms) A/C (air-conditioning), or w/ (with) are OK, be careful of including too many and putting potential guests off.

How to edit your listing's headline

1. Log in to your Travelnest account, and from your home page, choose the property for which you would like to edit the listing headline. 

2. As soon as you choose the property, you'll be able to see the 'Listing Details' section. Then, you just need to click on 'Headline and Description. 

3. In this section, you can add your own listing headline or click 'Generate Title.' Similarly, you can create your own listing description or select 'Generate Description' to have our platform create one for you. Then, click 'Save' to make the information available on booking sites.

Travelnest tip: While we provide suggestions for descriptions and titles, you, as a property owner, know your property better than anyone else. Ensure that your descriptions are inviting and focus on the most important aspects of your property.